Essence of Blue Ocean Strategy
Blue Ocean Strategy is helping companies to look beyond the horizon by tapping into the untapped potential of market. The generic defining principle of blue Ocean strategy is “Stop fighting by being a rival in the market, instead, instill innovation and embark on the journey of creating Blue Ocean in the form of new customers”. […]
How SME’s businesses can move their cheese?
Unfortunately, most of traditional businesses regard competition as great ill luck. Competition is often regarded as a cheese which must not be used in savoring the delight of business. In doing so, we often forget that if it wasn’t for competition, than there would be no Apple or Samsung, Mercedes or BMW etc. Thus, when […]