Tag Archives: Customer satisfaction

in Business plans, Competitive research, Innovation, International, Uncategorized

Balanced Scorecard: Macroscopic Organization's eyelook

Kaplan and Norton describe the innovation of the balanced scorecard as follows: “The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, […]

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