Tag Archives: Blue Ocean Strategy

in Competitive research

Essence of Blue Ocean Strategy

Blue Ocean Strategy is helping companies to look beyond the horizon by tapping into the untapped potential of market. The generic defining principle of blue Ocean strategy is “Stop fighting by being a rival in the market, instead, instill innovation and embark on the journey of creating Blue Ocean in the form of new customers”. […]

in Business plans, Competitive research, Engineering & Infrastructure, Innovation, International, Optimization, Uncategorized

Industrial Benchmarking: Demystified

It has been a trait of mankind to constantly seek a better way of doing things. From an ancient times to today’s technological hype, no one really seems to be contented, when it comes to managing process in business industry. Amidst of massive inventions & demystified advancements, a trait following which many modern continuous improvement […]

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